Why Inaction is now the Industry’s Greatest Threat
2018 is now well upon us, and as the vacation rental industry continues to shift a growing threat to property owners, managers and guests is inaction.
It seems that after the Holidays and with the announcement of the “Match Back” policy that many property managers were yet again deeply concerned about additional fees and further control that the large platforms were imposing. However, after some damage control it seems that once again everyone is content sitting, watching, and waiting to see how significant these impacts will be.
This is deeply surprising. We have now watched these announcements occur for multiple years, and while PR/Damage Control is certainly an expertise for the large platforms, caring for their customers over the same time period has not been.
To believe that in-house software solutions controlled by these very platforms will not be sharing data back to cross-reference existing data for the “Match Back” policy is not only naïve, it is downright harmful.
One thing that this industry must learn, and learn fast, is that time is not on our side. The longer that these Gorillas can maintain control over the industry, impose their will, and control the inventory, the less control and freedom we all will have to break free.
While the #bookdirect movement and other initiatives are slowly bringing awareness to these issues; the timeline for independence is likely going to be measured in months, not years.
For that reason, we are asking that property owners, managers, and other neutral industry solutions to band together with the hope that our combined efforts are stronger than any individual solution.
At Vacayrx we are going to do our part and are already working on identifying software solutions that we are getting written confirmation from that no data will be shared back to the larger platforms. As we continue to identify these strategic partners and technically integrate our solution with theirs, we will allow easier access for our clients to sync their portfolios, calendars, and pricing to our platform and open up new opportunities for effective management from a single input.
While we continue to work these angles, it is important that the rest of the industry continues to do its part, as well. Ask hard questions, research new solutions, and critically consider the implications of such announcements.
There will not be a single party that can escape the strangle-hold that is now upon us, but if we bank together and work fast, there is still time.